Work At Home

When promoting a work at home business you should consider every possible avenue to get as many people to look at your product as possible.

A promotion channel worth investigating is social tagging or social bookmarks. This can be very powerful, delivering thousands of hits to a site in a very short space of time.

There are a number of variants, but generally it works as follows:

• Join a bookmarking site
• They will provide the tools (usually a browser add-on) to allow you to tag/bookamark sites
• Go about your normal business - when you see a web page that is of interest, click the tool. this will “tag” the site.
• All the other members of the bookmark site do the same
• The bookmarking site provides you with a way of looking at the sites others have tagged or bookmarked.

Because tags are like keywords in a search engine (i.e what is entered in the Google search bar) you can easily search for other sites of interest.

So in a way, the bookmark or tagging site becomes a type of search engine. The difference is that this search engine has been built entirely by humans.

Because sites are only tagged if they interest people, there is view that a better quality search is provided.

As a promotional tool this can be very useful. Just join as many social bookmarking sites as possible and ensure that each of the pages in your website have been tagged in each one.

This will increase the exposure of your product, providing increased traffic and sales.

A couple of notes about the value of traffic from tagging or bookmark sites.

• General wisdom is that search engines provide the best quality traffic.
• The people on bookmarking sites are often surfing to fill in time. They will have a quick look then move on.
• If they like what they see the site will be bookmarked for future reference and hopefully a repeat visit.

Generally you won’t experience a huge increase in sales immediately. However it will help increase repeat visits (potential sale at a future date), often the tags count as links and the increased traffic helps with search engines using Alexa as part of their algorithm.

Heres a couple of good references:

• Digitalpoint Forum Thread about Stumbleupon
• Socializer a neat little site which makes it real easy to tag pages to multiple bookmark sites