Not all of the good affiliate programs go through the big boys. As you can imagine, there are advantages and disadvantages to using someone like Linkshare or Commission Junction to run your program. The major disadvantages seem to be cost (expect to drop ten grand for setup and network access fees, and a 30% commission on what you make from the program) and the fact that your program will be lost among thousands of others.
Commission Junction is one of the 800 pound gorillas of Affiliate Marketing. CJ is part of the publicly held ValueClick, which earned $39 million last year on marketing programs, including affiliate programs, email marketing and software for advertising agencies.
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